Email Settings
Configure automated review request emails sent to customers after their orders are fulfilled.
How It Works
When an order is fulfilled in your Shopify store, DNA Blocks schedules a review request email for each product in that order. The email is sent after your configured delay and includes a unique link for the customer to submit their review.
Emails are sent via Resend using your verified sender address, or via your own custom sending domain. You can also route review request events to Klaviyofor sending through your existing email flows.
Settings Reference
| Setting | Description |
|---|---|
| Sender Name | The "From" name customers see in their inbox (e.g. Acme Store) |
| Sender Email | The "From" email address. Must be verified with Resend or your custom domain. |
| Send Delay (days) | How many days after fulfillment to send the review request. 7–14 days is recommended to give customers time to receive their order. |
| Email Subject | Subject line of the review request email. Supports plain text. |
| Email Body | Main body text of the email. Keep it short and friendly. The product name and review link button are added automatically. |
| Button Text | Text on the call-to-action button in the email (e.g. Leave a Review) |
Sending Methods
DNA Blocks supports three ways to send review request emails:
Built-in Resend (default)
DNA Blocks sends emails directly using Resend. Add your verified sender email in Settings and you are ready to go. No additional account needed.
Custom Sending Domain
Send from your own domain (e.g. reviews@yourbrand.com) by adding DNS records. See the Custom Sending Domain guide.
Klaviyo
Route review request triggers to Klaviyo and send emails through your existing Klaviyo flows. See the Klaviyo Integration guide.
Review Request Lifecycle
| Status | Meaning |
|---|---|
| Pending | Scheduled — the delay period has not elapsed yet |
| Sent | Email was delivered to the customer; waiting for a response |
| Completed | Customer submitted a review via the link in the email |
The Pending Requests count on the dashboard shows all requests in Pending or Sent state.
Tips
- Keep your email body short — one or two sentences is enough.
- Use your store name as the sender name so customers recognize you in their inbox.
- A 7–14 day delay balances timely feedback with enough time to receive the product.
- Add photo/video incentives to increase submission rates with media attachments.